My marketing philosophy was developed early in my career. When you are managing a brand with multiple product offerings in different industry niches, this philosophy sets the tone for your entire marketing strategy.
Marketing collateral, whether online or offline should be ‘married to each other’ throughout your brand umbrella. Consumers and clients should be able to [...]
Archive for August, 2007
When Core Values and Business Socializing Don’t Mix
Posted in Business Ethics, Networking on August 4, 2007 | Leave a Comment »
There are a lot of times when I wish business was just business. I naively thought that when I went to work, all I had to do was a good job and I would get promoted and recognized for my efforts and then I would go home and be content with completing yet another day. [...]
