Those are some pretty scary words to a marketer. I remember the days when, as a marketer, I thought I had control over my brand. I told you what to think about my products and you thought it. End of story. Oh, how times have changed. Those comapnies that have changed are the new success [...]
Archive for September, 2008
I’m your customer and I have power
Posted in Management, Marketing on September 14, 2008 | Leave a Comment »
Please underestimate me!
Posted in General Business, Interactive Media, Marketing, tagged competition, Marketing on September 11, 2008 | Leave a Comment »
A friend of mine recently interviewed with one of my competitors and kindly reported back to me tons of information about them. My favorite part was their arrogance. They flat out said that they don’t watch their competitors and don’t even consider us a competitor. I was so glad to hear that! I love the [...]
Your meaningless recommendations are ruining LinkedIn
Posted in Networking on September 9, 2008 | Leave a Comment »
I’m a big fan of LinkedIn as a professional networking tool. Since I am a fan of the site, I take its mission seriously. I don’t accept invitations to connect to me from people I don’t know, and at the same time I don’t ask others to connect to me unless I know them. (Granted, [...]
It does matter what other people think
Posted in Interactive Media, Management, Marketing on September 8, 2008 | Leave a Comment »
Adomatica posted a video from the interns at a local ad agency that was supposed to be a carefree “end of summer” at the agency video. Instead, the comments tore into the agency and it made the circuit as a joke in the local interactive community. Talk about losing control of your brand!
The agency has [...]
