Oprah Winfrey is hosting a series of shows called Best. Life. Ever. Each show focuses on a different aspect of life and Oprah hosts a round table discussion meant to condescend educate her audience on topics such as finance, love, faith and health.
In preparation for a guest appearance from her favorite finance guru, Ms. Winfrey has made Suze Orman’s latest book available for free download on her web site. The book, aptly titled 2009 Action Plan, is available until January 15 online.
In addition to a free book on her site, Oprah is registering visitors for a 90 minute webcast next week to continue her Best Life series. Oprah has discovered a great way to promote her brand across platforms. By reaching out to the super-user without forsaking her core audience she is giving her viewers/users the opportunity to receive her message in the way that best suits their needs. This is a critical point in the evolving world of media. As people consume media in different ways, traditional outlets have to find ways to deliver the message in ways that do not compromise their brand and expands their reach.
As for giving the book a free download…genius move. The book is over 200 pages long. Even a super-user ike myself is going to print it out to read rather than reading it online. Like many others, I’ll read the first few pages and then go purchase the book instead of fumbling around with my loose pieces of paper. Ms. Orman also benefits from those that read her book for free. As a prolific author and TV host, she is penetrating the market with her brand. The benefit of reaching out to Oprah’s captive audience grows her sphere of influence.
