Day 2 of the IAB conference started with Michael Mendenhall, CMO of HP. The breadth of the Internet is growing by leaps, not increments he says. The amount of digital information is doubling every 18 months. All of that information is useless unless it can be acted on.
HP’s product MagCloud allows publishers to create, design [...]
Archive for February, 2009
IAB Ecosystem 2.0 Conference Day 2
Posted in Interactive Media, Marketing on February 23, 2009 | Leave a Comment »
IAB Ecosysem 2.0 Conference Day 1
Posted in Interactive Media, Marketing on February 23, 2009 | Leave a Comment »
Tonight, the conference was opened by IAB President and CEO, Randall Rothenberg. He greeted the sold out conference with a report on the challenges facing our industry in 2009 and the achievements the IAB has made in furthering the goals of interactive advertising with measurement and co-existing with advertising agencies.
The keynote speach by Wenda Millard, [...]
IAB Ecosystem 2.0 Conference in Orlando
Posted in Interactive Media, Marketing on February 20, 2009 | Leave a Comment »
We are attending the Interactive Advertising Bureau’s annual Ecosystem conference next
week. This year’s conference is in Orlando, Florida. Last year we went to Phoenix and I had my first seaweed wrap at the spa there.
One of last year’s keynote speakers was Jerry Yang, CEO of Yahoo! and he sounded confident that they would survive the [...]
Are you following the new user?
Posted in Interactive Media, Marketing on February 9, 2009 | Leave a Comment »
In the interactive media world, we have taken great pride in explaining the desirable demographic of the online user. Those with advanced degrees, earn more than $75k per year and under age 30 and makes buying decisions online. While that continues to be true and a recent Gallup Poll shows that demographic continues to dominate [...]
