We are attending the Interactive Advertising Bureau’s annual Ecosystem conference next
week. This year’s conference is in Orlando, Florida. Last year we went to Phoenix and I had my first seaweed wrap at the spa there.
One of last year’s keynote speakers was Jerry Yang, CEO of Yahoo! and he sounded confident that they would survive the hostile takeover talk from Microsoft. Mr. Yang stepped down as CEO of Yahoo! in what was described as a “mutual” decision, but Yahoo!’s declining stock during his tenure surely played a role. I digress, back to the IAB!
The list of folks attending the conference is impressive, and I look forward to a jam packed agenda of great presentations. The sections on the future of interactive advertising and a deep dive into the 2009 “agency budget” will take a look at where the media mix is shifting in a down economy.
If you’re going to be at the event, look me up and say hello. And don’t worry, if you aren’t going to be there I’ll be blogging about the conference.
