Charlie is a business professional currently in the Interactive Media Industry, living in Austin, Texas. With over 15 years experience in a variety of industries, he has gained insight into business strategy as well as a winning strategy on living.
Business Management
- Successful management of large projects and teams to meet deadlines on time and on budget
- Opening new market territories
- P&L responsibility
- Strategy planning
- Vendor negotiation, contract negotiation and enforcement
- Management and motivation of people
Interactive Media
- Web development, content development (site stickiness, click-thru analysis)
- Online media planning and campaigns
- Manage 40+ client sites in a variety of industries and non-profits
- Cultivate relationships with blogs and media to generate editorial placements and promotions
- Coordinated promotional contests online
- Promote viral campaigns through blogging communities
- Write and manage blog content for corporate clients
- Supervise team of designers and programmers
- Prioritize deliverables in web development, online campaigns
- Crisis management
- Develop logic for online financial services applications
- Develop web-based contact management systems for use in sales and customer tracking
- Startup Internet sites, content development and sales
- Price product and components
- Site evaluation and branding, re-positioning, site launches
- Site functionality, statistics analysis
- Look and feel development
- Public speaking on new media’s influence and role in business, politics and market penetration
Marketing/Communications
- Product marketing
- Marketing collateral development
- Online and Offline media planning and campaigns
- Direct mail/email campaign planning and execution
- Web site development, content development (site stickiness, click-thru, etc.)
- Newsletter development
- Print collateral development and pricing negotiations
- Media training
- Press releases and generating free media
- Startup Internet recruiting website, content development and sales
- Trade show management
Product Development and Project Management
- Manage large project teams to complete product launch on time and on budget
- Manage product launch
- Ensure regulatory compliance with product components
- Ensure administration of product to profitability
- Price product and components
- Create market strategy and define service areas for product
- Manage product through entire product life-cycle
- Manage projects for health care, Internet, software, manufacturing and finance
Specialties
Product development/management
Strategic Marketing Planning
Internet product marketing
Collateral development
Online/Offline media & campaigns
Media Planning
P&L Management
Acquisitions
Startups
Vendor Management
Contract Negotiation
Community Development
Sales Leadership
Clinical Leadership
